Who buys this
Mid-size podcast networks and independent shows with real listener numbers who lose weeks chasing sponsors through cold email instead of making episodes.
Where to start in Lovable
Paste this into Lovable as the opening prompt. It sets up one screen and one job, which is easier to grow from.
Build a marketplace that matches podcasts with sponsors. Podcasters create a show profile with audience size, topic, average download numbers and past ad performance if they have it. Brands post a campaign brief with budget and target audience. The app scores which shows fit which brief and suggests a fair rate per thousand downloads based on the show's own numbers, not an industry guess. Include a simple messaging thread once both sides express interest and a way to mark a deal as closed.
What you will need to wire up
- Lovable AI Gateway
- Lovable Cloud (Postgres)
- Stripe Connect
- Resend
Build order
- Verify download numbers before you trust them. Self-reported audience size is the first thing brands will distrust, so connect to hosting platform APIs like Spotify for Podcasters or RSS analytics where possible instead of taking a typed-in number at face value.
- Make the matching explainable. Show why a show scored high for a brief, listing overlap on topic, audience size band and past ad category, because a black box score gets ignored by media buyers who need to justify the pick internally.
- Build the rate suggestion on real CPM data, disclosed clearly. Calculate the suggested rate from the show's own past deals when available, and clearly label it as an estimate when it falls back to category averages, because presenting a guess as a fact will get you called out publicly by podcasters comparing notes.
- Keep the deal flow inside the platform. Add messaging and a closed-deal marker so you have a reason to charge a success fee, since if both sides move to email after the first match you lose all visibility and any commission.
Where this usually breaks
- Brands ghost after messaging starts because they were only window shopping rates, which wastes podcaster time and damages trust in the platform. Require a brand to have an active campaign budget on file before they can message a show.
- Fraudulent download numbers from a small subset of shows poison the matching model's sense of a fair rate for everyone. Flag statistical outliers for manual review rather than feeding every self-reported number straight into pricing.
How it makes money
- Success fee on closed deals. A percentage taken from the brand side when a sponsorship closes aligns your incentive with actually getting deals done, not just generating matches.
- Verified analytics badge subscription for podcasters. Shows pay a small monthly fee to keep their download numbers verified and prominently badged, since that badge is what gets them picked first.
Build this on Lovable
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